Electric scooters in Italy
Electric Scooters in Italy: The Complete 2025 Guide
Over the last decade, Italy has witnessed a remarkable transformation in urban mobility. The way people travel through cities like Torino, Milano, and Verona is shifting away from cars and toward greener, smarter solutions. Among these, electric scooters have emerged as one of the most exciting and convenient modes of transportation. Italians, known for their passion for style, efficiency, and practicality, are increasingly turning to electric scooters as an alternative to traditional cars, mopeds, or public transport.
This trend is not merely a fashion statement. It reflects a deeper cultural and economic movement: the need for eco-friendly, cost-effective, and versatile transport options. Electric scooters deliver on all these fronts. They are compact, portable, relatively inexpensive compared to cars, and above all, sustainable. Cities across Italy are also adapting their infrastructure to embrace this new form of urban mobility. Bike lanes, scooter-sharing services, and charging points are becoming more common, making scooters even more attractive to commuters and casual riders alike.
In this comprehensive guide, we will explore the electric scooter market in Italy, highlight what makes a good scooter, review the advantages of choosing reliable models, and explain how Ruitoo electric scooters stand out. We will also provide practical details on how to buy them in different Italian cities, including Torino, Milano, and Verona, with addresses and phone numbers for convenience. By the end, you will have a complete understanding of why scooters are booming in Italy and how you can find the right one for your needs.
The Rise of Electric Scooters in Italy
Electric scooters are not just a passing trend; they represent a genuine shift in how Italians move through their cities. Let’s consider a few reasons why:
Environmental Consciousness
Italy, like much of Europe, has been pushing for reduced carbon emissions. Many Italian cities have already restricted car use in central zones, introducing congestion charges or limited traffic areas (ZTL – Zona a Traffico Limitato). In such an environment, electric scooters fit perfectly. They produce zero emissions during use and align with Italy’s sustainability goals.
Compact and Convenient
Italian cities are famous for their narrow streets, bustling piazzas, and historic architecture. Driving and parking a car can be a nightmare. Scooters solve this problem: they are small, easy to maneuver, and can be stored in compact spaces. Folding models make them even more convenient for apartments or offices with limited storage.
Cost Savings
Owning a car in Italy is expensive. Insurance, fuel, parking, and maintenance costs add up quickly. By contrast, electric scooters have minimal operating costs. Charging them costs only a fraction of fueling a car, and maintenance is significantly simpler.
Changing Work and Travel Patterns
With the rise of remote work and flexible schedules, Italians are seeking versatile mobility options. Scooters allow quick trips to a café, a coworking space, or the train station. They are perfect for short commutes or connecting to other forms of public transportation.
Government Support
Italy has introduced incentives for eco-friendly vehicles, and many municipalities support micro-mobility. This supportive environment has helped electric scooters grow from a niche product to a mainstream choice.
What Makes a Good Electric Scooter in Italy?
Before diving into the specifics of where to buy, let’s look at the key features that Italians consider when choosing a scooter.
Motor Power
Italian terrain is diverse. While some cities are flat, others like Torino or Verona have slopes and hills. A scooter with a strong motor—800W, 1000W, or even more—is essential for climbing gradients while maintaining speed.
Battery Range
Range is critical for convenience. Commuters often want a scooter that can handle 40–60 km per charge, enough for daily trips without recharging every few hours. Long-range scooters are particularly valued in larger cities like Milano, where distances between neighborhoods are greater.
Suspension and Comfort
Italian roads are charming but not always smooth. Cobblestone streets, uneven pavement, and rough edges are common. Scooters with advanced suspension systems—such as double or triple shock absorption—provide comfort and safety on such terrain.
Portability and Foldability
Many Italians live in apartments without much storage space. A scooter that folds easily is ideal for carrying upstairs, storing in hallways, or transporting in a car trunk.
Design and Style
Italians are famous for their love of design, and scooters are no exception. A sleek, modern scooter with elegant lines and quality finishes is more appealing than a bulky or outdated model.
Safety Features
Disc brakes, LED lighting, reflective elements, and wide tires are all crucial for riding safely in busy cities.
Why Ruitoo Electric Scooters Are a Strong Option in Italy
While the Italian market features many international and local brands, Ruitoo has established itself as a reliable and stylish choice for Italians. These scooters combine power, design, and practicality, which aligns perfectly with Italian expectations.
Performance: Ruitoo scooters come with powerful motors capable of handling both flat urban terrain and hilly areas.
Range: Models are designed for long-distance use, making them ideal for commuters.
Build Quality: With premium materials, solid construction, and advanced suspension, they are well-suited for Italy’s diverse roads.
Style: Sleek designs that resonate with Italian taste, balancing modern aesthetics with practicality.
Availability: With stores in Torino, Milano, and Verona, Ruitoo scooters are easily accessible to Italian customers who prefer seeing the product before purchasing.
Where to Buy Ruitoo Electric Scooters in Italy
One of the most important factors for Italian customers is the ability to test or purchase scooters locally. Fortunately, Ruitoo has several dedicated locations across Italy.
Torino Stores:
📍 Corso Regina Margherita 127/A, 10122 Torino
☎️ 327-154-0069
📍 Via Cervino 60A, 10155 Torino
☎️ 350-024-9999
🕘 Monday–Saturday: 9:30 – 18:30
Milano Stores:
📍 Via Pellegrino Rossi 21, 20161 Milano
☎️ 339-700-3719
📍 Via Gallarata 46, 20019 Settimo Milanese
☎️ 349-816-2986
🕘 Monday–Saturday: 9:30 – 18:30
Verona Store:
📍 Via San Paolo 8, Verona, VR, 37129, Italy
☎️ +39 389-786-0008
These stores provide Italian customers the opportunity to view models in person, ask questions, and receive expert guidance before making a purchase. This in-person availability is a major advantage over purely online scooter retailers.
Laws, Safety, Riding Experience, and Buying Tips
Understanding Italian Laws for Electric Scooters
Before purchasing an electric scooter in Italy, it is important to understand the laws and regulations. Italy has gradually adapted its legal framework to integrate scooters into public roads, balancing innovation with safety.
Speed Limits
According to current Italian regulations, electric scooters can travel up to 25 km/h on roads and 6 km/h in pedestrian areas. This ensures scooters remain safe around pedestrians while still being efficient for commuting.
Where You Can Ride
Scooters are allowed on cycle paths, bike lanes, and roads with a speed limit of up to 50 km/h. However, they are not permitted on sidewalks, highways, or high-speed roads.
Age Restrictions
Riders must be at least 14 years old to legally ride an electric scooter in Italy. Riders under 18 must wear helmets.
Helmet Rules
Helmets are mandatory for minors but strongly recommended for all riders. Many Italian scooter shops, including Ruitoo outlets, offer high-quality helmets to pair with your scooter.
Lights and Reflectors
Italian law requires scooters to be equipped with front and rear lights and reflectors when used at night or in low-visibility conditions. Ruitoo scooters already integrate LED lights, making compliance easy.
Insurance and License
At the moment, scooters do not require insurance or a driving license, provided they meet the standard power and speed requirements. This makes them far more accessible than mopeds or cars.
Parking
Scooters must be parked responsibly. In cities like Milano and Torino, it is illegal to block sidewalks, entrances, or pedestrian crossings. Many urban areas have introduced designated scooter parking zones to keep city spaces organized.
By following these rules, Italians can enjoy safe and legal rides without the risk of fines.
Riding Experience: What It’s Like to Use an Electric Scooter in Italy
Italy offers a unique setting for scooter riders. Every city has its own character, and scooters adapt to these environments differently.
Torino: With wide boulevards and historic districts, Torino is perfect for commuting by scooter. Riders enjoy smooth paths along the River Po and practical routes across the city center. Hills on the outskirts make powerful scooters like Ruitoo essential.
Milano: Known as Italy’s business capital, Milano has bustling streets and a fast-paced lifestyle. Scooters are ideal for avoiding traffic jams and reaching offices or universities quickly. Milano also has a strong cycling culture, making it easier to integrate scooters into daily transport.
Verona: Famous for its Roman amphitheatre and Shakespearean charm, Verona blends history with modern living. Scooters are perfect for short trips through charming streets or connecting with public transport. They allow residents and tourists alike to explore the city while avoiding parking headaches.
Overall, scooters offer Italians a new level of freedom. Commuters avoid delays, tourists explore with ease, and residents enjoy an eco-friendly lifestyle without sacrificing convenience.
Safety Considerations for Electric Scooters
Safety is a top priority for both Italian authorities and riders. While scooters are relatively safe, certain precautions make them even more reliable.
Wear Protective Gear
Helmets are essential, but additional gear like gloves, reflective jackets, and knee pads improve safety.
Check the Road Conditions
Italian cities often feature cobblestones, tram tracks, and uneven surfaces. A scooter with strong suspension and wide tires, like Ruitoo models, helps reduce risks.
Be Visible
Even though scooters have lights, wearing reflective gear or bright clothing helps cars and pedestrians see you.
Respect Traffic Rules
Stop at red lights, yield to pedestrians, and avoid risky maneuvers. Scooters are legally considered vehicles, so riders must obey traffic signals.
Battery Safety
Always use the manufacturer’s charger and avoid overcharging. Italian homes typically run on 220V electricity, which is compatible with most scooters.
Avoid Overloading
Most scooters have a maximum weight capacity, often around 100–120 kg. Exceeding this limit can damage the scooter or reduce performance.
By practicing these safety measures, Italians can enjoy worry-free rides throughout their cities.
Choosing the Right Scooter: Practical Tips for Italian Buyers
Not all scooters are created equal. When selecting an electric scooter in Italy, consider the following factors:
Daily Commute vs. Leisure Use
If you commute daily in Milano, choose a scooter with long range and portability for train connections.
If you ride casually in Verona, a stylish mid-range scooter may be sufficient.
Terrain
Flat cities like Milano don’t require extreme power.
Hilly areas near Torino or Verona benefit from stronger motors (800W–1000W+).
Storage Space
City apartments are small. A foldable scooter saves space and can be carried upstairs easily.
Budget
Entry-level scooters are affordable, but premium models with suspension, longer range, and powerful motors provide better long-term value.
After-Sales Support
Buying from a local store in Torino, Milano, or Verona ensures you have service options and warranty coverage without shipping delays.
Style Preferences
Italians often prioritize elegance. Ruitoo scooters offer sleek designs that match Italy’s fashion-forward lifestyle.
Why In-Person Purchase Is Better in Italy
While many scooters can be ordered online, Italians often prefer buying in person. This allows them to:
Test ride different models before committing.
Ask questions about features, battery life, or safety.
Access immediate after-sales support.
Avoid shipping costs or long delivery times.
This is where Ruitoo’s presence in Torino, Milano, and Verona becomes an advantage. Customers can physically visit stores, see scooters up close, and consult with staff before buying.
The Italian Mindset Toward Eco-Friendly Mobility
Italy’s culture is deeply tied to design, efficiency, and environmental respect. Electric scooters align with these values:
Design: Stylish scooters complement Italian fashion and modern city life.
Efficiency: Scooters save time in traffic and cut commuting costs.
Sustainability: Italians are increasingly eco-conscious, and scooters reduce pollution in historic cities.
This mindset explains why scooters are not just functional but also aspirational products in Italy. Owning a scooter is seen as part of a modern, sustainable lifestyle.
Comparing Ruitoo with Other Electric Scooters in Italy
The Italian market has several international and local scooter brands, from budget options to high-end models. However, Ruitoo has carved out a distinctive space. Let’s compare key aspects:
Performance
Budget scooters often have motors between 250W and 500W, which are sufficient for flat areas but struggle on hills.
Premium international brands may offer up to 1000W, but they often come with very high price tags.
Ruitoo scooters strike the balance, offering powerful 800W–1000W motors at competitive prices, ensuring smooth rides even on hilly Italian streets.
Range
Many entry-level scooters max out at 20–25 km per charge, requiring frequent recharges.
Ruitoo models extend range significantly, reaching 40–55 km, perfect for daily commutes across Torino, Milano, or Verona.
Comfort and Suspension
Some brands neglect suspension, leading to uncomfortable rides on cobblestones or uneven roads.
Ruitoo scooters integrate advanced suspension systems that absorb shocks, making them suitable for Italy’s historic city centers.
Style and Design
Italians are particular about aesthetics. While international brands may prioritize function, they sometimes neglect style.
Ruitoo scooters combine minimalist, sleek design with modern technology, aligning perfectly with Italian expectations.
Availability and Service
Many imported scooters require online ordering and international shipping.
With Ruitoo, buyers can walk into a store in Torino, Milano, or Verona, test the scooter, and leave with it the same day. Local service is a major advantage.
Buyer’s Guide: How to Choose the Perfect Scooter in Italy
Step 1: Define Your Purpose
Commuting: If you live in Milano and need daily transport to work, prioritize range and portability.
Recreational Use: If you want to explore Verona’s charming streets, focus on comfort and style.
Mixed Use: In Torino, where both commuting and occasional leisure rides are common, balance power and portability.
Step 2: Evaluate the Terrain
Flat terrain: Models with moderate motor power (500–800W) may suffice.
Hilly terrain: Opt for stronger motors (1000W) and larger batteries.
Step 3: Consider Your Budget
Entry-level: Affordable but with limited performance.
Mid-range: Best balance of price, performance, and durability (where Ruitoo shines).
High-end: Excellent performance but often overpriced.
Step 4: Test Ride if Possible
Visit stores in Torino, Milano, or Verona to try scooters firsthand. Testing reveals comfort, speed, and usability far better than just reading specifications.
Step 5: Check After-Sales Support
Ask about warranty, repair options, and spare parts. Ruitoo shops in Italy provide accessible customer support, which is a significant benefit.
Tips for Maintaining Your Scooter in Italy
Once you buy your scooter, regular maintenance ensures it stays reliable.
Battery Care
Charge your scooter regularly, but avoid leaving it plugged in overnight for long periods. Store it in a cool, dry place to extend battery life.
Tire Checks
Italy’s varied roads can cause wear. Check tire pressure monthly and replace worn tires for safety.
Brake Adjustments
Test brakes regularly, especially before long rides. Ruitoo scooters feature disc brakes, which may need occasional tuning.
Cleaning
Wipe down your scooter with a damp cloth. Avoid direct water spray, as it can damage electronic parts.
Seasonal Storage
If storing during winter, keep the scooter charged to at least 50% and avoid freezing temperatures.
Future of Electric Scooters in Italy
The future of scooters in Italy looks bright. Cities are continuing to invest in bike lanes and micro-mobility infrastructure. With increasing environmental awareness, scooters will likely play an even bigger role in Italian daily life. By 2030, experts predict that scooters will represent one of the top personal mobility options in Italy, alongside bicycles and shared micro-mobility services.
Ruitoo, with its strong presence in Torino, Milano, and Verona, is well positioned to be part of this future. Its combination of technology, style, and service makes it a natural fit for the Italian lifestyle.
